Cadbury 5 Star raises an alarm on the ever-increasing speed of AI
Nov 27, 2024 · A still from the ad Mondelez India’s brand, Cadbury 5 Star, underscores the value of stepping back from the relentless daily grind.Known for its long-standing humorous philosophy of “Eat 5 ...
Kantar unveils marketing trends for 2025 - ET BrandEquity
Dec 5, 2024 · Kantar Marketing Trends: Kantar's report predicts India's marketing landscape in 2025. Rural consumption will rise. Urban spending will slow. Premiumisation will grow. Media consumption is changing.
Brand Equity | Latest Advertising and Marketing Industry …
Find the latest marketing & advertising Insight, News & Articles from all top sources for the Indian Tech industry on ET BrandEquity.
Marketing predictions 2025 - ET BrandEquity
Nov 30, 2024 · In 2025, marketing will be revolutionized by Gen Z's control over content, the prominence of memes, eco-friendly demands, hyper-localization, and AI advancements. Tribes will replace demographics ...
Digital Covers Marketing & Advertising News & Stories | ET …
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CMO Awards - Upcoming Marketing & Advertising Awards
CMO Awards | ET Brandequity Upcoming Marketing Awards - Discovers the future of Marketing & Advertising excellence at the upcoming Economic Times Marketing & Advertising Awards, where industry ...
US spending on TikTok Shop gains as TikTok faces threat of ban, …
Dec 9, 2024 · A US federal appeals court on Friday upheld a law requiring Chinese-based ByteDance to divest TikTok in the US by early next year or face a ban. A ban of the popular short video app, if it happens ...
India Fmcg Sector: FMCG sector needs to reignite volume …
Dec 12, 2024 · India Fmcg Sector: "To stay competitive, companies must innovate, invest in digital capabilities, and adopt entrepreneurial operating models, while maintaining robust data strategies for ...
2025 to be a year of transformation for retail industry
Dec 30, 2024 · Indian Retail Sector Outlook 2025: The Indian retail industry is cautiously optimistic about 2025. New-age technologies like AI and automation will drive efficiency and personalisation. The sector ...
Programmatic will grow on the back of TV & Retail: Lee Puri, MiQ ...
Dec 18, 2024 · Lee Puri, co-founder, MiQ Digital Media investment in programmatic is reaching a tipping point and is expected to account for 45% of digital ad spend by 2025. MiQ, one of the leading programmatic ...