A man, dozing off at his desk with a bag of Doritos in hand, is jolted awake when his computer detects a UFO. The lights flicker as a bright beam abducts his bag of chips, slowly pulling it away. With a calm demeanor, he snatches the bag back, eating a chip with confidence. The UFO comes back, this time much more aggressively. The man is …

2 days ago · You'll enjoy a fan favorite from Doritos, a little farmer helping out Lay's, and a new spot from Mountain Dew Baja Blast that's sure to get a seal of approval. For Doritos’ 25th appearance at the Super Bowl, we asked consumers to submit their ideas in our Crash the Super Bowl contest. From thousands of entries, this is the winning ad.

1 day ago · Sunday’s Super Bowl LIX housed more than just memorable advertising spots. For Doritos, this year’s spot — marking its 25th ad for the Big Game — held more weight behind it than the others. Instead of making a spot of its own, Doritos revived its Crash the Super Bowl contest and challenged its fans: “Think you can make a better ad?Prove it.”

2 days ago · While the game wasn't all that thrilling, these commercials were bright spots throughout the Super Bowl LIX broadcast. Here are the top 10 commercials of 2025. 10.

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Feb 4, 2025 · Dylan Bradshaw and Nate Norell’s commercial entry, “Abduction” will be Doritos’ fan-selected and fan-created ad running during the Super Bowl this Sunday. The spot depicts aliens and an alien hunter fighting over a bag of Doritos, proving that no …

6 days ago · When he pitched the idea of working on a commercial to Norell, Norell didn’t realize Doritos had revived its “Crash the Super Bowl” contest after a nine-year hiatus, he said. The competition ...

From laugh-out-loud humor to unexpected twists, Doritos has delivered some of the most iconic Super Bowl commercials ever. Watch now and relive a decade of bold, cheesy, and crunchy...

Feb 3, 2025 · Doritos brought the Crash the Super Bowl contest back this year after running it from 2006 to 2016. “Abduction” was voted on by fans at Doritoscrash.com after being one of 25 semi-finalists ...

Jan 14, 2025 · The original contest challenged fans to create their own big game Doritos ad, with finalists to be voted on by fans, and the winner got $10,000 and a trip to the Super Bowl.