Vanguard Group Inc.’s biggest salvo yet in its campaign to cut fees for the investing masses presents industry rivals with a painful choice. Follow suit and lose potentially hundreds of millions in revenue — or hold the line and risk losing badly needed market share.

Even if they don’t race to the bottom on price, active managers, in particular, still need to ensure their prices are fair and that they offer something that can’t be replaced with passive.

The Pennsylvania-based fund giant stands to gain ground against rivals such as BlackRock while earning more goodwill from retail investors.

Malvern-based Vanguard is pricing active funds cheaper as it competes with Schwab, Fidelity, and other mass-market money managers.

Vanguard, the world’s second-largest ETF issuer, recently announced its largest fee cuts in its 50-year history. The company has reduced fees

Vanguard Group Inc.’s biggest salvo yet in its campaign to cut fees for the investing masses presents industry rivals with a painful choice. Follow suit and lose potentially hundreds of millions in revenue — or hold the line and risk losing badly needed market share.

Vanguard made headlines by touting what it called “our largest-ever reduction in expense ratios.” The asset manager known for rock-bottom costs, said it was reducin

Vanguard just announced its largest fee cut in the asset manager's history, which is great news for investors. Here's what you need to know.