The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

Need a quick history lesson? Sony was originally founded in 1946 as Tokyo Tsushin Kogyo. It went through the Walkman and the Discman, and in 1994, it introduced the first-ever PlayStation. It also released a range of robot dogs between 1999 and 2006, and yep, now it’s building cars.

We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,

Sony and Honda's joint-venture electric sedan made its debut during CES 2020.

Sony’s recently made a point of using CES to highlight the synergies it sees between its technology arms and its presence in the entertainment industries, and 2025 was no different. The biggest hardware rundown this year was further detailing of its much-teased Afleela EV,

Honda showcased its Sony Honda AFEELA 1 EV, but while it highlights futuristic tech, there are four reasons it already seems doomed.

The Afeela 1 EV is nearly production-ready and will be assembled in the U.S. at a Honda facility. Afeela also announced the start of reservations, which for now, is only open to California residents.

In a little over a year, Sony Honda Mobility expects to launch the Afeela 1, a battery-electric sedan that’s been very visibly half a decade in the making. When I ask CEO Yasuhide Mizuno about the challenges the joint venture has faced in its brief history,