MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the future of monetization, performance and optimization for organic and paid media.

Google has expanded the ways it uses artificial intelligence (AI) to prevent scams in Search, Chrome, and Android, and on Thursday began sharing ways it has implemented the technology to keep ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this ...

Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, ...

The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the group for eight years.

AI, online ad serving, media buying, and search require a substantial amount of energy that companies have been trying to ...

Redscout has tapped Leah Brier Bienstock as senior strategy director to help clients pursue growth opportunities. The brand ...

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Batter has been on the company's board since 2022 and most recently served as CEO of MarketCast. Earlier in his career, ...

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The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structure in part. Analysts say ...

Park will join later this month from The Weather Company where she most recently served as vice president, advertising & ...