Discover how generative AI is transforming SEO practices, from content creation to voice search optimization, without losing ...

Martech - Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent ...

Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research from the US Chamber of Commerce. The report was based on data from a ...

There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed marketing ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Which qualities make social media content feel culturally relevant? Or relevant to individuals? What impact does using slang and referencing big cultural moments have on perceived relevance? To find ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

AI promises huge creative and productivity gains for marketers—but who has the time to test all the new applications of AI? What you need is a short list of proven AI tactics you'll use every day to ...

Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used device for accessing email, according to recent research from SendGrid. The 2018 Global ...

Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% ...