Changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement are expected to shape ...

WPP announced yesterday that AKQA Group CEO Ajaz Ahmed has resigned from the agency he founded in 1994. It’s a significant ...

Rideshare company Lyft is putting tire rubber to the road in terms of communicating the importance of voting in the 2024 ...

Agencies are diversifying the services they offer, a strategy that is linked to spending more time on where their existing ...

Heinz released back-to-back campaigns that are being called out for their racist stereotypes, highlighting continued pitfalls ...

In an effort to reach Gen Z consumers, Kraft Heinz brand Mio is offering to pay for ad space on the generation’s accessory of ...

Amplify’s innovation practice Futures has created a DoomScroller robot to monitor how social media can influence people’s ...

In a profile for Campaign, Publicis Media UK chief executive Niel Bornman set out his vision to "disrupt the media model" as ...

As the Google vs. DOJ trial continues to progress, the US Department of Justice (DOJ) has formally recommended a potential ...

It’s Wednesday night and TikTok stars Dean (@itsdeaann) and Parker (@parkergetajob) have been engaging in a live debate on the platform for 40 minutes. The text behind them reads, “I’m voting for ...

Behind it all is Jennifer Wilson, a long-time Lowe’s marketer who took on the CMO role in the spring. She brings nearly two ...

Airheads, Snyder’s of Hanover, Angry Orchard and M&M’s have some spooktacularly unexpected Halloween campaigns this year. The ...