“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou’s powerful words will resonate with anyone ...

In the not-so-dim-and-distant past, if you wanted to discover the best brunch spots in town, a quick Google search would provide you with the answers. Keywords, meta tags, optimised headers, ...

In the IT world, there was once a saying: “No one ever got fired for buying IBM.” Today, in media buying, the same could be said for social: “No one ever got fired for buying social.” It’s the default ...

On this episode of the AW360 Podcast, we sit down with Eric Weisberg, Global Chief Creative Officer at Havas Health Network, to explore the creative awakening transforming health and wellness ...

In the corner of a bustling open-plan office, a stack of brand guidelines sits gathering dust. Across the room, the product team debates the next big feature release, while sales maps out its strategy ...

Winning a pitch is great. But if that’s the only way your agency secures new clients, you’re playing a high-risk game. The reality is, by the time a brand invites an agency to pitch, the ...

With more businesses relying on AI and personalized marketing, the need for accurate data has never been more critical. Inaccurate data—often referred to as “dirty data”—can lead to flawed assumptions ...

Q: Perhaps MGID’s most remarkable feat is that it is a Ukrainian-founded company that has remained in operation throughout the Russian invasion. You’re in Kyiv at the moment; what’s it like working ...

Bias is implicit within our complexly integrated socio-cultural structures. From gender divisions to the enduring legacy of racial segregation, fears surrounding sexuality to generational assumptions.

In 2024, artificial intelligence profoundly changed the way advertisers approach their craft. No longer just a tool for speeding up processes or automating tasks, AI became a central player in shaping ...

Across nearly every advertising channel, advertisers have mounting brand safety concerns to contend with. Including CTV advertisers, who worry that their ads are running in places they shouldn’t be.