Shai Gilgeous-Alexander is more than just an NBA sensation now — he’s turning into a financial juggernaut. Thanks to his ...

The Oklahoma City Thunder have made a massive announcement regarding Shai Gilgeous-Alexander ahead of Wednesday's game ...

Celtics guard Payton Pritchard mapped out why he opted to sign a shoe deal with Converse over Jaylen Brown's 741 brand.

In one of their best games of the season, the Oklahoma City Thunder pulled off a 136-120 win over the Los Angeles Lakers. Treated as a borderline playoff game, OKC took advantage of a chaotic finish ...

Payton Pritchard has made headlines this season, notably for being a front-runner for the Sixth Man of the Year award and contributing to his team’s championship success. Drafted in 2020, Pritchard ...

Payton Pritchard spent much of this season wearing Jaylen Brown’s signature 741 sneakers, but he said Brown understood his ...

Payton Pritchard added a new endorsement deal ahead of the NBA Playoffs, and it's with a Boston-based company.

Gilgeous-Alexander's appearance comes at the 2:37 mark, showcasing his new signature Converse sneakers—an important part of his brand as an athlete. This visibility in a high-profile music video ...

The Boston Celtics broke the NBA record for 3-pointers in a season Friday night against the Phoenix Suns. They set the mark, ...

Boston Celtics guard Payton Pritchard is in the middle of a breakout season. The 27-year-old is on pace to set career-highs ...

Pritchard has come a long way in just a few years. It wasn't long ago that he was on the outside looking in on the career he ...

Boston Celtics guard Payton Pritchard has signed a deal with sneaker company Converse to become the brand's third NBA athlete ...