"Last week was our strongest week of the year, driven by strength in Rolex sales," Eugene Tutunikov, CEO of SwissWatchExpo, ...

Casper Ruud is the favorite to emerge the victor (+175) at the Rolex Monte-Carlo Masters, taking place at Monte-Carlo Country ...

Brandon Nakashima (No. 31 in the world) meets Roberto Bautista Agut (No. 52) in the Round of 64 at the Rolex Monte-Carlo ...

In addition to the hyped debut of the Land-Dweller and its integrated bracelet, Rolex also launched another new bracelet ...

The Crown introduced a completely new line of watches last week. We broke down all the elements that make it so exciting.

I can't stop thinking about how good these two fresh new matte lacquer dial iterations of the 2025 Oyster Perpetual look.

Rolex prices could increase for the second time in 2025 as Donald Trump's tariffs on Switzerland affect luxury watch brands.

We investigate the very interesting parallels between the launch of the Rolex Land Dweller luxury watch, and how we're ...

The new model arrives in platinum, rose gold, and “white Roelseor,” a combination of steel and white gold. All share a ...

Kristi Noem posted a video from a high-security prison in El Salvador while wearing a watch with an estimated pricetag of $50 ...

A sports watch with an integrated bracelet, the new Land-Dweller sees Rolex square up against the Audemars Piguet Royal Oak.

Department of Homeland Security Sec. Kristi Noem visited a notorious Salvadorian prison wearing a Rolex Cosmograph Daytona, ...