While the world goes digital, Rolex stays mechanical—and unstoppable, proving that heritage and precision still matter.

CNN's Brianna Keilar was taken aback during a discussion on the Trump tariffs after "Shark Tank" star Kevin O'Leary brought ...

The Land-Dweller may look like a radical departure from the rest of Rolex's catalog but it shares many cues from a forgotten ...

Short answer: depends on where they’re sitting. If the pre-owned Rolex is already in the U.S., you’re safe. No new tariffs.

Rolex generates almost one-third of the entire Swiss watch industry’s annual turnover, but its share might be twice as high ...

Filmmaker Lokesh Kanagaraj has been in talks to make a standalone film with Rolex, one of his key characters in the LCU. It ...

Join master watchmaker, Wilson Masache of Grand Central Watch, as he takes a fire-damaged Rolex Explorer II and brings it back to life. This vintage Rolex’s 3185 movement had completely seized as a ...

The biggest crowd-pleaser of the three at this year's Watches and Wonders event in Geneva was the baby of the bunch, the ...

When President Trump first announced the sky-high 31% tariffs on Switzerland, where a vast majority of the world’s luxury ...

In the game of luxury watches and prestigious brands, not all the models hold the inevitable value. The one name that gives a ...

The luxury watch market is undergoing a quiet but profound transformation. Women are moving beyond casual ownership and ...

This ultra-rare GMT Master II is being raffled off for an absolute steal. Here's how to put yourself in the mix ...