Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...
Variety5d
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
Paramount has experience working with new measurement vendors. The company tapped another upstart, VideoAmp, to provide audience measurement during a months-long contract dispute with Nielsen ...
World Screen7d
Nielsen’s Gauge: YouTube Expands TV Viewing Share
YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, ...
MediaPost7d
In A First, YouTube Tops Nielsen Viewing Sources In February
Disney was at 12%, while YouTube came in at 10.8%. Disney scored strong results from heavy sports coverage, including the ...
Yahoo Finance5d
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...