When President Donald Trump revealed his "liberation day" tariffs a week ago, Trey Yates rushed out and bought a pair of $140 ASICS GT-2000 13 sneakers, along with three new shirts.

After Woods’s immortal moment on Augusta's 16th hole in 2005, Nike developed a witty yet raw marketing campaign around it.

The UConn Huskies are top dogs once again. On Sunday afternoon, UConn dominated the South Carolina Gamecocks 82-59 to win ...

The Duke freshman has kept his focus on basketball, while raking in NIL deals ahead of becoming the presumed top pick in the NBA draft.

For decades, college athletes had to not only refuse commercial opportunities but pretend they didn’t exist. Now, everyone ...

Australian fashion brands expect a hit on the $28 billion industry, but some canny business leaders are looking for upside in ...

“I believe in the long term, it’s going to be good,” he said, adding that he felt the U.S. had ... Those three countries are ...

There’s no one-and-done path to the WNBA for women’s players like there is for men, who can jump to the pros after one year ...

Practically everyone in the civilized world has heard of apparel titan Nike before. Yes, it's that far-left, anti-woman, theologically-challenged, human rights-ignoring shoe company. Believe it or not ...

Rival Adidas (ADS.DE ... MGF Sourcing in Hong Kong. Nike, Adidas and Amer Sports declined to comment on questions about ...

Crump is another McDonald's All American who will represent the USA squad at the Nike Hoop Summit. The Longhorns will get ...

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe ...