When President Donald Trump revealed his "liberation day" tariffs a week ago, Trey Yates rushed out and bought a pair of $140 ASICS GT-2000 13 sneakers, along with three new shirts.

Year-over viewership of the NCAA women's college tournament declined without Caitlin Clark, both the men's and women's events ...

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After Woods’s immortal moment on Augusta's 16th hole in 2005, Nike developed a witty yet raw marketing campaign around it.

The UConn Huskies are top dogs once again. On Sunday afternoon, UConn dominated the South Carolina Gamecocks 82-59 to win ...

The Duke freshman has kept his focus on basketball, while raking in NIL deals ahead of becoming the presumed top pick in the NBA draft.