But ad-supported streaming platforms account for a significantly larger share of TV viewing, accounting for 42.4% of ...

More than 70 percent of all viewing in the first quarter of 2025 came on ad-supported platforms, a new Nielsen report finds.

The RAB's Better Together webinar details how Nielsen’s measurement change is reshaping radio audience analysis.

Two series scored their best weekly streaming performances ever in early April, both of which came in the week leading up to ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad ...

Cable and broadcast each made up roughly 29% of ad-supported TV viewing, while streaming accounted for the remaining 42%, per ...

Nearly three-quarters of all time spent with television during the first three months of the year took place on ad-supported ...

Heidi Nielsen is racing against the calendar as her senior season enters the final stretch. The defending 3A champion at 200 ...

Visiting tiny towns is a bit of a civic duty that maybe wasn’t written into the curriculum or taught in lesson plans before ...

The new insights are made possible by enhancements to Nielsen Streaming Platform Ratings leveraging the Streaming Meter, ...

Asian Americans are taking a bigger share of live sports viewership, according to a recent report from Nielsen.

Overall, rival sports radio station WEEI finished second behind the Sports Hub, far better than last winter, but still a good ...