Ahead of its rights deal beginning at the onset of the next NBA season, NBC announced the return of legendary — and deceased ...

When NBC begins an 11-year rights deal with the NBA this fall, it will send viewers on a time warp to the 1990s, when the ...

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The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

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NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.