Former Nintendo marketing leads reckon the company's done a poor job of managing expectations around Mario Kart World and the ...

Former Nintendo employees Kit Ellis and Krysta Yang question how well the new Mario Kart will be able to sell Switch 2 consoles. The next Mario Kart could face an uphill battle to become more ...

Nintendo of America president Doug Bowser tells WIRED the company is still figuring out how to address tariffs that could ...

“The legal team would use the example of the brand Bandaid and how that is actually a brand name but now the name has been ...

Krysta Yang and Kit Ellis (Nintendo of America's former senior manager of creator relations and original content and former director of social media marketing and original content, respectively ...

In a recent podcast, just before the Direct, former Nintendo marketing leads Kit Ellis and Krysta Yang explained that the new handheld should be capable of running games such as Baldur’s Gate 3.

Kit Ellis and Krysta Yang claim the omission was intentional, and it came across as “disrespectful” to assume players would spend whatever they asked. Unfortunately, Nintendo may be right with ...