Kim Soo-Hyun is losing everything from brand deals to fans’ love after getting dragged into the Kim Sae-Ron dating scandal.

MANILA, Philippines — Korean actor Kim Soo-hyun lost another endorsement from Prada. Just months after being its brand ambassador in December 2024, Prada terminated Kim's contract last March 14.

Meanwhile, Kim Soo Hyun’s fan group, Kim Soo Hyun Korea & Global Fan Alliance, has hired a lawyer to counter online hate and ...

Italian fashion house PRADA followed, ending its ambassador deal with the actor. While grocery chain Homeplus has chosen to continue its contract, it has removed all visuals of Kim Soo-hyun from ...

Kim Soo-Hyun faced contract termination with Prada due to controversy involving Kim Sae-Ron, reigniting the 'Prada Curse' theory. Following this, Prada swiftly announced Lee Gawon of MEOVV as ...

An audio recording revealed by Garo Sero Institute shows Kim Sae-Ron admitting to having sex with Kim Soo Hyun when she was in 8th grade. On May 7, 2025, Bu Ji Seok, the legal representative of ...

The controversy had major implications for Kim Soo-hyun's career. Many brands, including luxury fashion brand Prada and cosmetics brand Dinto, cancelled contracts with the actor. Prada stated that ...

Ever since Kim Soo-Hyun was accused of grooming and harassing the late Kim Sae-Ron, his career has seen a massive downfall. After the Bloodhounds actress committed suicide, her family members ...

Kim Soo-hyun in a still from the Disney+ original series ... Luxury fashion house Prada, which had signed Kim as an ambassador, quietly cut ties with him in mid-March as the dating allegations ...

While the writ crawled through the Seoul District Court docket, Prada’s 93-day-old contract ... But markets price risk as well as growth, and the Kim Soo-hyun affair teaches investors that ...

Kim Soo Hyun's legendary crying scenes in Queen of Tears backfired after a tearful real-life press conference left fans unconvinced.