Jürgen Klopp’s charm offensive as Red Bull’s head of global soccer began in Salzburg, Austria on Tuesday when the former Liverpool manager was officially presented in his new role and hit back at critics of the move.

In those environs, the previous Liverpool coach made his first public appearance as energy drink giant Red Bull’s head of global soccer. He still has the goofy grin and the one-liners. Klopp said “I’m the normal one” when starting at Liverpool,

Liverpool manager was presented as Red Bull's new global head of football but offered very little clarity on what that role entails

Jurgen Klopp has opened up on his reasons for leaving Liverpool last year, and why he made the surprising move to take on a new role in the sport, starting as Red Bull's head of global soccer

German coach Jürgen Klopp was presented Tuesday in Salzburg as 'global director of soccer for Red Bull', the energy drink brand that owns and sponsors teams in Europe, America, and Asia, and made it clear that his role will be that of an advisor and will never replace a coach.