Fact checked by Sarah Scott Minecraft, Roblox, and Fortnite are just some of the popular games taking up Gen Alpha's time.

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The ...

TikTok’s “Italian Brainrot” trend has kids shouting nonsense like “Ballerina Cappuccina.” Experts explain the viral craze ...

From Gen X, who bridged the analog-digital divide, to Gen Z, the first digital natives, and Gen Alpha, immersed in AI-driven ...

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and ...

Born between the early 2010s and 2024, Gen Alpha is set to surpass 2 billion strong by 2025 — becoming the most influential ...

The guide offers teens and pre-teens helpful advice on skin care and beauty myths as worries grow around young consumers ...

Understanding Generation Alpha’s travel preferences means unlocking how the youngest travelers are already shaping choices in ...

Sony Pictures and Gamefam, which calls itself “the leading metaverse media company for Gen Z & Alpha communities,” have ...