Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The ...

As the ‘Harry Potter’ author continues to draw flak for her views on transgender issues, we speak to teens and tweens about ...

However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they ...

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and ...

The guide offers teens and pre-teens helpful advice on skin care and beauty myths as worries grow around young consumers ...

In this hyperpartisan, often isolating world, Our Best Life is about the experiences that bind us. The milestones, the common ...

Understanding Generation Alpha’s travel preferences means unlocking how the youngest travelers are already shaping choices in ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific ...

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker ...

Samsung Electronics America proudly names the winners of the 15th annual Samsung Solve for Tomorrow STEM competition—a ...

Sony Pictures and Gamefam, which calls itself “the leading metaverse media company for Gen Z & Alpha communities,” have ...

However, the oldest members of this Gen Alpha group will become adult consumers soon enough, and between the way they approach money and their perception of spending, two things are quite clear.