Legacy fast-food chains have discovered a powerful way to reengage longtime customers, and it's as simple as bringing back ...

Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at the Shoptalk conference in Las Vegas ...

The mission-style Taco Bell in south Scottsdale is closing after nearly six decades. The location, Taco Bell #31, was one of the first to open in the 1960s. Glen Bell opened his first store in ...

TOWN OF CHENANGO, N.Y. (WIVT/WBGH) – Taco Bell fans will have a new place to live mas. The Town of Chenango has approved plans for the popular fast food chain to build a new location at the site ...

IRVINE, CALIF. — In order to reach its next benchmark as a $2 billion brand, Taco Bell is leaning on menu innovations and store expansions to drive growth. The Yum! Brands subsidiary generated a ...