An insider says Apple is making smart glasses with Apple Intelligence powers, though the wearable will not be ready for a few ...

Apple continues to develop its own smart glasses, as the company looks to fend off Meta’s success in the area with a ...

The National Advertising Division, which is part of BBB National Programs, led an inquiry into Apple’s advertising promises ...

A survey shows that almost 50% of iPhone users would pay at least $10 for Apple Intelligence features despite Apple's current ...

Apple's changed its Apple Intelligence page so it no longer claims every feature is available now, likely to comply with new ...

A more affordable and less bulky version of the Vision Pro could appeal to consumers, especially if Apple Intelligence offers the wearer unique, informative features.

New Siri lead Mike Rockwell is overhauling the Siri management team in order to step up development on Apple Intelligence ...

Apple's machine learning researchers have worked on myriad ways to improve Apple Intelligence and other generative AI systems ...

A little more than half of respondents in a recent survey said they would be willing to pay at least $10 per month for ...

Even though some experts have mixed feelings about Apple Intelligence, U.S. consumers seem to like it, according to Morgan ...

Apple is reportedly developing a pair of smart glasses, internally known as "N50," which aim to compete with Meta's Project ...

The national advertising department of the American Better Business Bureau criticized Apple's advertising for Apple ...