News

New York Post14d
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
LIV is staying mum about its decision to hire former Anheuser-Busch VP Alissa Heinerscheid, who has been working at the league in a “Team Business Operations” role since September, according ...
New York Post on MSN14d
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
LIV is staying mum about its decision to hire former Anheuser-Busch VP Alissa Heinerscheid, who has been working at the ...
LIV Golf hires former exec who ran Bud Light’s disastrous woke ad campaign
Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive ...
BizPac Review12d
The lady that almost single-handedly destroyed the Bud Light brand is now at LIV Golf
Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.
LIV Golf makes shock woke hire with exec who tanked Bud Light with controversial trans campaign
The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now ...