Explore the rise of regional content on OTT platforms in India (2025). Discover how platforms like Netflix, Amazon Prime, and ...

Priyanka Chopra enjoys reliving Amul's throwback tributes to her iconic films and moments, sharing them on social media and ...

You didn’t think AI ads were going to end at those uncanny valley Coca-Cola polar bear commercials, did you? No, that’s just ...

Movie theaters would have to post the "real" time a movie starts under a state lawmaker's bill. He's tired of sitting through ...

Super Bowl LIX is already proving to offer serious star power, with ad spots led by Chris Pratt, Eugene Levy, Michelle Rodriguez and even a When Harry Met Sally reunion with Meg Ryan and Billy Crystal ...

AI-focused ads are up, and movie spots are down, Fox says, as 30-second ads hit an eye-watering $8 million. By Alex Weprin Media & Business Writer Super Bowl commercials are in many ways a ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 2 hours 3 min ago By Ad Age and Creativity Staff - 3 hours 56 min ago By Ad Age Staff - 4 hours 7 min ago By E.J. Schultz - 5 ...

Prices for Super Bowl ads have risen to a record of over $8 million ... He also noted that fans will see fewer movie trailers during this year’s game as studios and streamers have pulled ...

EXCLUSIVE: While Super Bowl LIX is setting new records for national ad rates, John Stamos and streaming tech firm Zeam are ...

Co-branded advertising—where brands collaborate with movies for promotional tie-ups—continued to grow in 2024, with over 60 films partnering with brands for 770+ hours of TV ads. The biggest ...