South African businesses will continue to be the main sponsors of the Springboks despite SA Rugby’s appetite for global investors. The value of the Springboks sponsorship has skyrocketed, increasing ...

This week’s addition of video game publisher Konami to MLB’s sponsorship roster gives the league a portfolio of 40 brand partners, joining three others sponsors -- Japan Airlines, green tea maker Ito ...

The US agency responsible for unaccompanied migrant children will be able to share the immigration status of the kids’ sponsors with law enforcement under the Trump administration — in a move ...

In a bombshell announcement this week, it was confirmed that MTN’s eight-year association with the Springboks as lead sponsor would be coming to an end. It’s since become a open secret that ...

By Jonathan Wolfe When it came time to plan San Francisco Pride this year, Suzanne Ford, the organization’s executive director, reached out to some longtime corporate sponsors to ask how they ...

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However, MLB’s newest corporate sponsor is one that brings with it the promise of sunshine and temperateness: Banana Boat sun block. Last week, email marketing blasts, complete with MLB marks, were ...

Organizers behind St. Louis Pride said Tuesday alcoholic beverage company Anheuser-Busch ended more than 30 years of sponsorship of its Pride celebrations, as LGBTQ organizations in New York ...

The Coca-Cola Company is in talks to return to the top tier of the Premier League's commercial partners after a three-year hiatus. Sky News understands that the US-based soft drinks giant is in ...

The Springboks will get a new headline sponsor with SA Rugby confirming that the agreement with MTN has come to an end after eight years. In a big announcement made on Tuesday, SA Rugby confirmed ...

ST. LOUIS – Anheuser-Busch will end its sponsorship of PrideFest, the annual LGBTQIA festival in downtown St. Louis, after more than 30 years of partnership. Pride St. Louis announced the ...