For example, for a business to attempt to crack the huge federal government sector without a marketing plan specifically designed to support that effort “is equivalent to a general contractor ...

For example, if your goal is to engage with a certain demographic in a certain region, you can track social media impressions and website visits. The marketing plan identifies the target market ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...