AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Inflexion Group partners with AI&Beyond to boost AI Literacy for account-based marketing professionals - Inflexion Group is ...

Experts in agentic AI joined DBTA's webinar, in partnership with Enterprise AI World, The Rise of Agentic AI: The New Era of Autonomous Intelligence, to discuss major advancements, concerns, and ...

Great brand content starts with a clear POV, message, and purpose. Here’s how to master your messaging to create better, more ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or ...

In what serves as an experiential learning opportunity, students in Patrick Fennell’s Marketing Research class at Kennesaw ...

Artificial intelligence is just getting started in the accounting world, but it is already helping firms like technology ...

María José Jerez, a marketing strategist and digital transformation expert, won the 2025 Global Recognition Award for her ...

The process of envisioning ... that helps to create customer commitment to your business. A well-formed framework should give all company stakeholders—from Product and Marketing to Sales and Customer ...

Acting Chair Travis Hill's push for quick weekend bank sales signals a break from past crisis strategies — but some experts ...

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.