For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital ...

Bills moving through the Florida Legislature would, among other things, redirect bed tax money to property tax breaks and ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

To market products in an era where the buyer is not human, marketing teams may need to start thinking from the agent’s ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

REVENUE FORECAST: The London-based advertising and marketing-services group is forecast to post a 2.5% fall in like-for-like revenue less pass-through costs, according to consensus estimates compiled ...

The “Never Knowingly Undersold” promise might have officially retired, but the philosophy behind it remains etched into the brand’s DNA. It’s not just about price; it’s about fairness, transparency, ...

Chelsey Lillge is a children’s book illustrator from Iron Mountain. She’s spent most of her life in the Upper Peninsula, ...

The Advertising and Promotion Commission selected a new CEO for Experience Fayetteville, the city's tourism bureau.

Polling exclusively shared with Newsweek has revealed the extent to which minors are touched by weapons marketing.

It’s tough out there for restaurant marketers right now. Really tough. If you’re running marketing at a restaurant brand, you ...

Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...