Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Facebook continues to be the backbone of advertising revenue. The company reported a total of $160.63 billion from ...

To market products in an era where the buyer is not human, marketing teams may need to start thinking from the agent’s ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

The court ruled payments for advertising and marketing do not violate the law when physicians maintain independent decision-making authority.

Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

And it ended with marketing quantifying their contribution to the business’s bottom line and gaining the worthy respect of ...

Nissan's team has taken their truth to the streets, literally, telling customers that they have tariff-free, made in America ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...