Embracing the vibrant hues of spring 2025, women over 50 are rediscovering the joy of dressing with purpose and style.

We may not often think of trendy fashion and frugality being a perfect pair, but at Old Navy, the two go hand in hand. If you ...

At nearly $30, these jeans are at the lowest end of the denim price spectrum, but 17-year-old Romy Bergetz says they hold up ...

As a lifelong fashion lover and personal style enthusiast, you could say I love getting dressed. More than that, I love the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

H&M is a multinational brand for clothing where most women go to find their perfect jeans. Known for their durable and affordable jeans that are best for everyday wear, let’s dive into some denim that ...

Sainsbury's new spring womenswear collection is filled with a range of stylish dresses, wide-leg trousers and more at affordable prices.

So, to get a better sense of how all the different Madewell jeans really fit, I dropped by the new Madewell store in Soho and ...

Mom fit jeans for women are rewriting casual cool with their loose fit, high-waisted silhouette, and retro flair. Ideal for ...

In the current moment, it can seem as if anything goes. Our critic explains how to solve the riddle of which cut of jeans is ...

Meghan Markle, Reese Witherspoon, Katie Holmes, and Demi Moore are keeping their denim looks fresh with these spring-ready ...

In honor of PureWow’s 15-Year Anniversary, Fashion Editor Abby Hepworth looks back at the 15 items in her wardrobe that she’s ...