ELLE India discovers how beauty evolves in Vineeta Singh’s able hands, one lipstick at a time. As co-founder of SUGAR ...

From Vineeta Singh to Saloni Anand, here are the successful mom entrepreneurs who have cracked the code of balancing motherhood with business.

A stay-at-home mom is causing uproar over letting her daughter do her makeup, but she says she hopes the situation turns into a lesson on confidence Ceaira Fritcher Mom Ceaira Fritcher went viral ...

In this edition of Makeup Diaries, we take a deep dive inside Johansson’s cosmetics bag to learn more about her love for doing makeup, her favorite lipstick shades, and the one makeup product ...

We do this by testing thousands of products in our two test labs in Noida and Mumbai, to arrive at indepth and unbiased buying advice for millions of Indians.

Read more about our Product Review Guidelines here. As I watched Suzanne Lambert's now-viral video "doing makeup like the gorg MAGA girls," I started to cringe. With each passing observation ...

Replace “things” with “mascara” and you’ve got me there, Isabel. My makeup collection has been expanding like a grizzly heading into hibernation. To bring sanity back to the smoky eye ...

“Key for any ’90s inspired blowout.” “Jenna Ortega is bringing back ’90s grunge makeup with a 2025 twist,” Gatt explains. If you want to try one of Jenna Ortega’s most iconic Y2K ...

Bharti Singh and Haarsh Limbachiyaa have been entertaining ... Main ek bacche ki maa hu. If I do that character at home, Manisha and Rupa didi won't listen to me at all then.