For example, H&M recently had a large amount of success with a short film ad that was created by Wes Anderson (see story). Social video is also taking off, with the recent addition of live vertical ...

As traditional video and live broadcasts began feeling outdated, VG shifted to a vertical format and found a broader, younger audience.

Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer ...