and Veeva Crossix, an analytics platform for pharmaceutical brands. It also provides Veeva Data Cloud consisting of Veeva OpenData, a customer reference data solution; Veeva Link, which provides ...

Veeva Crossix, an analytics platform for pharmaceutical brands; Veeva OpenData, a customer reference data solution; Veeva Link, a data application that allows link to generate real-time ...

In a case study by Veeva Crossix, a specialty Rx brand attributed 35% of new patient starts to POC, despite only allocating 14% of media spend. "POC is integral to reaching today's diverse ...

Veeva wholly supports this shift ... this last available from December 2024); Patient (Patient CRM); and Crossix (Consumer, HCP, Audiences) capabilities. Modular content is also cost-effective.

Joining the Super Bowl advertising lineup this year? Veeva Crossix TV is changing the game for biopharma brands. Get performance data faster to validate investments and understand the impact on ...