Most public relations professionals feel confident about the value they've been providing during COVID-19 but are also grappling with more burnout and stress because of the pandemic, according to ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...

PUBLIC Relations–that is, the relationship between companies and governments (national and local) and public institutions—faces a difficult situation. Why? The term ‘lobbying’ has a poor reputation.

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...