Find the latest influencer marketing news, analysis and opinion that will help you make sense of this growing area of marketing communications. As the company steps up its focus on influencer ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing. As a marketer, I can attest that my company is beginning to see the impact of ...

Now, however, Novavax says the FDA has been in contact, but is asking the company to commit to generating additional post-marketing data on the vaccine, should it gain approval. As it stands ...

Content marketing is changing fast—and the old playbooks for SEO, SEM, and social media no longer work. With AI providing many answers, how can your content stand out and attract B2B buyers? Discover ...

An Eli Lilly spokesperson told Pharmaceutical Technology: “[The telehealth companies] are deceptively marketing knockoff tirzepatide as safe and effective for ‘cosmetic weight loss’, improperly ...

Boost business with our comprehensive guide on Instagram Stories marketing. Stay ahead of the competition and maximise your organic traffic. The transition from Snapchat stories to Instagram Stories ...

Here are 10 of the best guerrilla marketing examples from real life that will encourage you to become innovative and savvy while promoting goods. There is a problem for people in marketing now. Our ...

When targeting college students, remember that Gen Z is different from their older counterparts in how they respond to traditional marketing. They value authenticity and are generally loyal to ...

After obliterating the federal office on long COVID and clawing back billions in COVID funding from state health departments, the Trump administration has now entirely erased the online hub for ...

Among those terminated Friday afternoon were Derek Johnson, the vice president of marketing; Laurie McKay, the vice president of government relations and protocol; and Megan Cikara, the director ...

BRADENTON, Fla. (WWSB) - The former director for media and marketing for New College of Florida’s admissions office has been arrested on charges of exposing his sexual organs, the Manatee County ...

Jimmy Fallon will create a marketing agency and fill it with creative and clever executives in a new NBC competition series titled “On Brand.” In each episode, the On Brand Agency creatives ...