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The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
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Title of next Mario Bros movie accidentally revealed
Who can’t wait for the next film in the Mario Bros. saga? In 2023, “The Super Mario Bros. Movie” was a big hit at the cinema, ...
Max is now HBO Max, again — here's how it could impact you
Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...
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HBO Max Will Return After Warner Bros. Reverses Course On Branding
Warner Bros. Discovery has announced that its streaming service Max will be rebranded as "HBO Max" during the summer of 2025. Of course, this is the second big rebrand the platform has faced in the ...
The Super Mario Bros. Movie Sequel's Title May Have Been Accidentally Leaked By The Studio, And Here's What I Hope It Means
Super Mario World is a great video game for the sequel movie to reference, because it opens the door to Mario meeting up with ...
From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names
The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
The Mario Movie Sequel May Have Accidentally Got Its Title
An NBCUniversal press release about upcoming movies that will stream on Peacock unintentionally revealed that the sequel to ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.