Five hundred people, consisting mostly of Berklee College of Music students, filed into Brighton Music Hall April 25 for the ...

One producer who made a show for Apple thinks he knows why. “Marketing makes a show,” he emphasized. “Apple, for example, is probably the worst marketer in the universe — the best for ...

The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.

That’s why a familiar jingle can bring back childhood memories or instantly remind someone of a brand, even if they haven’t seen the logo in years. In marketing terms, this translates to ...

Cuba is one of the UK’s most established drama producers. The London-based outfit’s series include McMafia, Jonathan Strange and Mr Norrell and the Andrew Garfield movie Boy A. It has just ...

CBS News’ 60 Minutes ended Sunday evening with a segment on the surprise departure of executive producer Bill Owens, a move that has drawn a great deal of consternation in the news division over ...

Jonnie Cahill has been appointed as SVP and Chief Marketing Officer, International Foods at PepsiCo. He made the announcement of his new role at the company through a LinkedIn post. “I’m happy ...

United States, April 27, 2025-- OMG Marketing, an Arizona-based digital agency, has surpassed $100 million in total booked revenue for its mobile IV therapy and med spa clients. The milestone ...

Experiential marketing and immersive technologies: Brands are moving beyond passive advertising to create memorable and engaging experiences for consumers. Voltas is "working on experiential outdoors ...

Her leadership and innovative strategies have significantly shaped the marketing landscape. 6. Tolulope Medebem One of Nigeria’s foremost experiential marketing professionals, Tolulope has nearly two ...