The smartest marketers know what works and stick with tools that are more than helpful—they keep campaigns on track, get ...

If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked. Here is a list of ...

METAIRIE, La. (AP) — The rebuilding New Orleans Saints sought foundational pieces for a new offense during the club’s first NFL draft since the hiring of 36-year-old rookie coach Kellen Moore.

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

This marketing mix forms the core tactical toolbox for bringing positioning strategies and value propositions to life. Additional elements like people, processes, and physical environment expand the ...

Washington is a thirsty town. It always has been: It’s a city full of politicians, and no one has ever won an election by staying out of the spotlight. But we at POLITICO Magazine think our ...

I think all of these pieces are easy to wear, balancing affordability with quality and bursting with summer potential. If you’re building up your warm-weather wardrobe or looking for style ...