Sales plunged for the third consecutive month, a setback for Elon Musk’s EV maker even as demand for battery-electric vehicles grew in the bloc.

Tesla's sales in the European Union tumbled for a third consecutive month in March, even as overall new battery-electric vehicle registrations went up.

Tesla's new car sales in Europe dropped 28.2% in March from a year earlier, even as overall battery electric vehicle sales rose 23.6% in the month, according to data from the European Automobile Manufacturers Association (ACEA).