Tesla pivots Cybertruck marketing to appeal to traditional pick-up truck drivers, facing declining sales and vandalism.

Although public opinion has shifted in recent months, Tesla has still been leading the EV pack in terms of sales. Tesla ...

How Elon Musk's marketing strategy made his showrooms a "sitting duck" for protestors Americans angry about Elon Musk's ...

When the Cybertruck was first unveiled, Elon Musk projected annual production volumes of up to 250,000 units. Fast forward to 2025, and Tesla may struggle to move even 20,000 Cybertrucks per year at ...

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

"Tesla could actually net meaningful sales gains over time" in red counties, Itay Michaeli, a TD Cowen analyst, wrote in March. Politics aside, the Auto Trader editor Brian Moody told Business Insider ...

Branded is a weekly column devoted to the intersection of marketing, business, design ... suggested a similarly extreme strategy to Business Insider: Tesla could change its name and logo and ...

Another item that might be giving investors some reason to remain positive on Tesla and keeping the stock up for the moment: Tesla said that its "purpose-built" robotaxi, the Cybercab, "will continue ...

Tesla's factory in Shanghai only produces the carmaker's more affordable models, with the Model S and X imported from the U.S.

there are a number of problems Tesla has encountered in China, from quelling concerns about range anxiety to the simple fact that much of China’s dense urban city layout isn’t conducive to ...