Welcome back to Critical Materials, your daily roundup for all things electric and tech in the automotive space. Today, the Tesla Cybertruck inventory has reached critical mass, Hyundai's hypercasting ...

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

The Cybertruck is beleaguered by quality control and performance problems, not to mention its association with Elon Musk. Sales are down, particularly with the demographics that propelled Tesla to ...

Tesla pivots Cybertruck marketing to appeal to traditional pick-up truck drivers, facing declining sales and vandalism.

Tesla has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its utilitarian quotient. Donald Trump's Tariffs Take an Ironic Twist ...

There’s a new, flatter bumper, which takes styling inspiration from the Cybertruck but the company claims it’s also more aerodynamic. While at the rear there’s been an equally extensive redesign, with ...

Tesla is quietly shifting Cybertruck workers to other model lines amid slow truck sales. Internal cuts show multiple Cybertruck teams reduced by more than half at Texas. It has delivered fewer ...

One Tesla owner sold his Cybertruck, another told BI they sold company shares but kept the car. In recent months, backlash against Elon Musk has spurred a Tesla boycott movement, pushing some ...

As several sources confirmed, Tesla Cybertruck demand has fallen off a cliff in the first quarter of the year. A new report confirms that Tesla is scaling back production at Giga Texas and moving ...

Tesla (TSLA) has dropped production targets for several Cybertruck lines over the past few months and has also reduced a handful of Cybertruck productions teams by more than half, Business Insider ...

The Tesla Cybertruck is not selling in the numbers that CEO Elon Musk predicted, and with inventory piling up, the company is implementing numerous tactics to get the divisive electric pick-up ...