Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as Eagles and Chiefs face off.

At about $7 million for a 30-second spot, nearly 40 companies are advertising in Super Bowl 59. See which ones here.

Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than the controversial. But even by the low bar