Super Bowl commercial this year has an estimated cost above $7 million — a "great value buy," says Liquid Death CEO Mike ...

The TV spot marks the artificial-intelligence company’s biggest foray into consumer advertising to date.

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Each Super Bowl impacts viewers, TV networks, announcers, head coaches, players, marketers, host city, halftime performers, ...

A day after the Chiefs and Eagles clinched the AFC and NFC championships, sending them to New Orleans for Super Bowl LIX, St.

Brands are prohibited from capitalizing on football-themed promotions with terms like “Super Bowl” and “Super Sunday” ...

The "Lollipop" rapper will skip Super Bowl 59 festivities in his hometown after he was passed over in favor of Kendrick Lamar ...

Charli xcx and Martha Stewart are teaming up for a new teaser ahead of Uber Eats' Super Bowl 2025 commercial — as the pop ...

There'll also be the usual cameos, but companies need more than a famous face to be successful, local ad exec Steve Merino ...