Stars like Scarlett Johansson refuse to use social media to promote films, but studios are leaning on leveraging personal accounts for PR.

Marketing feels like a tough gig at the moment. Last month, we finally witnessed the Trump administration’s ‘Liberation Day’ ...

Even if you’re not flush with cash, it’s still possible to open a successful business. You’ll want to develop a strong idea, ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

Hidden silos that have nothing to do with technical SEO or backlinks in organizations can be the most hurtful wasting budgets ...

Everyone loves a good rivalry, and the digital marketing world is no different. SEO vs. SEM. Email vs. SMS. And increasingly, ...

Sellers and vendors should start preparing very early for Amazon Prime Day – here’s all the advice you need to know about ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Choose one or two sites and concentrate your efforts there. Share intriguing material, including behind-the-scenes photos of ...

Lawrence Langdale shared the post of the soap dispenser to see what people thought of the practice—but not for the reasons many assumed.