Altman's World venture wants to convince people to scan their eyeballs to prove they're human amidst a proliferation of AIs and bots.

At a buzzy event in San Francisco, World announced a series of Apple-like stores, a partnership with dating giant Match Group, and a new mini gadget to scan your eyeballs.

Sam Altman’s project that aims to scan the irises of every single person on Earth in exchange for cryptocurrency has made its debut in the U.S., even as concerns around biometric data collection and processing remain.