Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...

Grand Theft Auto V's 2013 launch redefined entertainment marketing, achieving $800 million in first-day sales. Rockstar Games ...

Microsoft has unveiled a new sales strategy targeting small and medium-sized businesses (SMBs) by enlisting third-party firms ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.

Revenue-Boosting Tactics Revealed Discover game-changing tactics to boost your sales revenue. This article presents key ...

A market analyst says farmers should consider making smaller and more frequent sales to improve their grain marketing ...

As it rolls out a new look loyalty scheme and brings Topshop.com to life, Asos is continuing its move away from performance ...

New research from Bain & Company finds that 70% of companies are failing to effectively integrate their sales plays into ...

Marina Hickson, Chief Executive Officer, VivantiIn the fast-paced pharmaceutical industry, sales teams face increasing ...