Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

You can use that metric to determine how effective your sales and marketing strategies have been. By focusing on the right accounts, embracing cross-selling, personalizing the experience for each ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely ...

Grand Theft Auto V's 2013 launch redefined entertainment marketing, achieving $800 million in first-day sales. Rockstar Games ...

Target has experienced a slight slowdown in various areas of its business over the last few quarters, causing net sales to decline by nearly 1% for the full year of fiscal 2024. To keep customers ...

Top Floor acquires Concept Co. to boost digital marketing, branding, and tech services for manufacturers and B2B industrial clients.

Microsoft has unveiled a new sales strategy targeting small and medium-sized businesses (SMBs) by enlisting third-party firms ...