South By Southwest's (SXSW) standing as Texas' most preeminent music festival isn't changing anytime soon. Despite numerous headlines suggesting the music component of the now 38-year-old festival ...

There was a surprising pattern that emerged from the buzziest sci-fi movies that premiered at this year’s SXSW Film & TV Festival: the alien invasion isn’t coming, it’s already long over.

For PR and brand leaders, SXSW is a hub for the best brand activations and case studies for how to engage Gen Z. But artificial intelligence has simultaneously dominated conversations about how ours ...

No event is more synonymous with the teenage American experience than prom. And the film industry, Satan bless it, has never lost sight of that fact. Prom movies are dime a dozen in the high ...

Genuine, intimate moments are captured with a beautiful aesthetic, making this documentary a must-see. A SXSW Special Jury Award was given to “Remaining Native,” a documentary, which follows Ku ...

Then, on Sunday afternoon, The Austin American-Statesman reported the four-day music-focused portion of SXSW will be eliminated in 2026, with music events folded into a shortened version of the ...

Macklemore performs at Austin City Limits Live at the Moody Theater during the South by Southwest Music Festival on March 17, 2023, in Austin, Texas.(Jack Plunkett / Jack Plunkett/Invision/AP ...

Although LGBTQ representation was few and far in between among the headliners at this year’s SXSW, several indie darlings broke the industry’s cis-heteronormative mold to stand out.

South by Southwest (SXSW) is known for bringing together some of the biggest names in music, tech, and culture. This year, REVOLT HOUSE was once again the ultimate destination for Hip Hop lovers ...

Last week it certainly felt that way. This was a snack-size SXSW. Before the COVID-19 pandemic, SXSW routinely hosted nearly 2,000 bands on nearly 100 stages. This year those numbers bottomed out ...

And that’s another SXSW for the history books. At the same festival that saw a keynote talk given by the CEO trying to bring the Woolly Mammoth back, cinephiles and genre enthusiasts also got a ...

I’m not sure if this lore is true—she played a handful of shows in 2007 in Austin, Texas during SXSW—but I believe it. A SXSW superfan who runs a Discord about SXSW told me so, after a ...