An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Kyle Olsen is the former points and miles reporter at TPG. He specializes in maximizing points and miles, elite status and credit cards so readers travel more comfortably and at a lower cost. The ...

Logos are one of the most vital elements of a fashion brand's identity. A good logo encapsulates everything a brand stands for – its personality, values, and aesthetic. For fashion companies, the logo ...

This is brand personality ... symbolism of shapes in logo design and will help you choose the visual elements to express your desired brand personality. Create a style guide to ensure consistency.

Thankfully, we've got the answer in our quick and comprehensive guide below. For guessing correctly, the woman will reward you with either Scout Intel, or a World Rumors for a Merchant ...

Mergers and acquisitions (M&As) are highly anticipated, high-stakes events. When successful, they are one of the fastest ways for organizations to accelerate growth and increase shareholder returns.

“When you sell through a quick commerce platform, you don’t really own that customer relationship or the insights that come with it. That data belongs to the platform. As a brand, you can’t ...

Brand New Day, Sony Pictures announced at their CinemaCon presentation on Monday. It will be released in theaters July 31, 2026. The film's logo can be seen below. Director Destin Daniel Cretton ...